One of the most popular types
of interactive advertising campaigns are organized via short numbers with normal fee.
Also called “PULL” campaign, this type of campaign is based on a proven mechanism - a brand initiates a campaign in which consumers are invited to register by sending an SMS to short number of the form 18xx having the opportunity to win numerous prizes.
The main advantage of this type of campaign consists in gathering database to be further exploited through other applications.
This application is provided by DataTEK Group through SMSgateway.ro platform that enables real-time monitoring and analysis of the impact and results of the campaign.