In recent years
digital online marketing has experienced unprecedented growth and became an industry very well structured with separate branches.
We can not conceive now to discuss marketing without focus on database management and administration, can not talk about database management without using current tools of digital marketing: newsletters, survey (online survey), Live Help and Live support. By inserting the mobile environment (SMS) in this mix covers all the modern channels of direct communication.
DataTEK Group covers all these highly specialized areas through the MindHead concept that was conceived and structured as an complete integrated package for marketers.
MindHead is configured on independent modules, but with a high degree of interdependence.
MindHead Newsletter
is a professional email communication management system that allows personalized communication with customers and with potential clients.
With this solution, all newsletters sent arrive in the recipient's Inbox because MindHead is authorized ESP (Email Service Provider) approved by Yahoo, Gmail, AOL, MSN. Because of these agreements with all major email providers mentioned, communication with the recipients is made in compliance with international law regarding Spam.
By respecting Basic Rules of email marketing customer is protected from possible malfunctions and malevolent recepients. Thus, if a recipient report as spam the newsletter sent by the beneficiary of MindHead Newsletter system he will not have problems because that provider, based on agreements concluded with MindHead, will announce the existence of this malevolent. The only thing that will happen will be automatic deletion from the database of the email address of those who reported Spam.
The real strength of MindHead Newsletter consists in the power of analysis of communication with clients:
- MindHead knows exactly who opened the newsletter
- MindHead knows when he opened the newsletter
- MindHead knows exactly what you clicked in the newsletter
- MindHead know who recommended the newsletter
- MindHead see daily how many new subscriber appear
- MindHead knows exactly which was the unsubscribe rate
- MindHead know the bounce rate
- MindHead allows to have the exact picture of each client, of his conduct thanks to the whole history of his purchases, their frequency, the rate of openness and participation, of his interest
MindHead Survey
allows exploring customers opinion and offer to customers the opportunity to provide feedback. So it creates the possibility of permanent improvement of services, creating a deeply personal relationship between brand and customer and increase customer satisfaction.
The most successful surveys are targeted, which probes a very well defined problem. Such an approach allows a full investigation if the survey is short and interesting for the respondent.
Surveys can be made by reference to the interaction with the customer, eg. In the week following an acquisition, or may be periodic, ince in three months for example. Providing incentives to survey participants will increase the rate of response, rate of their participation, but the important thing is still addressing important issues to the customer, with which they identify and related to the brand.
It is evident that probing consumer opinion is binding because:
- generates clients loyalty: the client must be understood, it is necessary to know what he likes and especially what he does not like. Knowing the reason that determine the customer to return permanently to a certain brand is key to success. And when he starts talking about the brand to others the expected miracle was achieved.
- creates customer satisfaction: is essential to listen to customers opinion. Online Surveys offers customers the chance to tell their version of the story without interruption and they feel that their opinion counts.
- streamline communication: by inviting customers to participate in the survey and through careful structuring of the survey the clients can be effectively informed about the issues they do not know or be reminded brand related news.
- highlights trends: beyond the understanding of mechanisms leading to loyalty and customer satisfaction, can benefit from "masses wisdom" asking them what they think about a particular issue. Such identifiable trends in customer behavior, in their thinking or perception, will give a major advantage over your competition.
MindHead Live HelpDesk
enables instant direct communication with website visitors or provides online support.
Nothing is more human than immediate and direct communication with the person who visits you.
Most websites that sell products or services look very professional, have a nice design, but they are impersonal, transmit a sensation of cold because they are virtual businesses, without detailed contact information or without customer support. When a site visitor is taken immediately by an operator he will become aware that behind the brand is real people and will gain confidence.
Major advantage of MindHead Live HelpDesk is that will increase your sales dramatically. A live operator who oversees accessing the website can immediately provide to the visitor the desired information. Practice has shown that visitors prefer to find out what they interest through live contact instead of walk through entire pages of content that often diverts attention or cause confusion. Direct communication with the visitor can influence much faster and easier his decision to buy.
Positive perception of the visitors will be drastically improved because the existence of a live operator will immediately indicate to the visitor that is in contact with a real business with real people ready at any time to render all necessary assistance.
Even if visitors don't use live support, they will perceive very positive this facility they have and will quickly gain confidence in you.
MindHead Live HelpDesk allows monitoring of visitors, all their activity can be seen in real time: new visitor, page views, links accessed, visitor status (client or potential client), etc.
Monitoring online PPC campaigns (pay-per-click) is very easy by counting visitors who reached the site by clicking on the banner and / or links campaigns. There can be created real time "alerts" signaling the arrival of visitors or can be generated analysis reports on different time periods.
With MindHead Live HelpDesk to know visitor's location is easier than ever: when the website is accesed by a new visitor his location (country, city) is displayed.
MindHead Live HelpDesk allows monitoring prospects. Visitors can be monitored on the basis of certain pages viewed and time spent on them. After several visits, these visits will be "marked" as potential customers and the system will automatically alert operators of the site when this type of visitor is back.
MindHead SMS
exploits newest and pervasive medium of communication, the mobile environment. Based on the SMS, this communication channel sells and promotes products, reinforces brand and generates customers loyalty.
E-mail is personal, SMS is more personal! No one can contradict this axiom and is now indisputable that there is nothing more personal than the mobile phone.
For professionals SMS marketing represents a huge opportunity to control the communication environment, exploit opportunities offered and be one step ahead of the competition. Due to the extremely personal nature and very low operating costs, SMS is the perfect tool for direct marketing, providing a strong impact on the receiver of the message, with a very high degree of restraint. Improved customer service, communication and value delivered will determine spectacular results in terms of brand image, customer loyalty and thus strengthening market share.
Most versatile and flexible, SMS is suitable for a variety of campaigns via SMS and is the perfect instrument in the hand of a marketer who wants to communicate directly with consumers, to attract them to brand and promote rewards for involvement.
MindHead SMS is for mobile environment what MindHead Newsletter and MindHead Survey are for digital environment.
All features and tools for analysis of the 2 dedicated digital packages are available for mobile medium also, SMS allowing marketers to cover the whole direct interactive communication with consumers.
The broad field of use, market statistics, it's characteristics, recommends the SMS as a modern, interactive, effective and measurable tool of direct communication with consumers.