One of the biggest
problems facing companies is the lack of a database of targeted customers.
While theoretically there are many companies that rent database of email addresses, practice has shown that their use leads to disastrous results: Spam reporting,smallest opening rates, zero impact.
The email is very sensitive in this regard, the only safe option is that where there is a database built on the principle of "double opt-in".
If SMS situation is slightly different.
There are a number of service providers who offer their database to those interested in SMS advertising to promote their products or services. This business model is based on the subscriber who can send free SMS with advertisements that are inserted.
We do not recommend under any circumstances this type of promotion for obvious reasons:
- these databases are not divided into clearly defined criteria
- these databases are not reliable, subscriber data is collected online without being checked
- message sent is lost
- message sent is not in any way relevant to the recipient
DataTEK Group, thanks to the partnership with Vodafone, gives those interested access to a database of 4 million users.
This database includes only people who have explicitly expressed their consent to receive advertisements on their mobile phones and can be segmented according to over 10 criteria.
So DataTEK Group guarantees access to premium customers and any SMS marketing campaign will be well targeted, will ensure communicating the desired message and will have spectacular results obtaining high conversion rates.