Due to special expertise in telecommunications and creation of programs and custom applications, DataTEK Group has implemented in recent years a number of projects customized according customer requirements.
Orange E-line
Internal application for management of customers in Orange shops
Romtelecom
SMS Subscription Manager v.1
A 2 WAY Application for SMS subscription and activation of thematic satellite television packages DOLCE. The application is functional since March 2009 and is in the final phase of implementation for complete automation of the entire process through integration with internal CRM of Romtelecom Dolce.
Upon request from Romtelecom our team has a projected a 3 phases development:
Identifying the optimal solution.
In this stage we proposed Romtelecom an alternative to the classical existing subscription by phone call. So we offered DOLCE clients the possibility of subscribing through a simple SMS. For this it was necessary to publish a short number 18xx and develop a application for the management of clients requests.
Making application SMS Subscription Manager
SMS Subscription Manager functionality was to be determined by 2 factors:
- the operation of the application
- the communication with SMSgateway platform - a partner involved in this project DataTEK Group.
Condition for filtering the initial number of messages sent to short number 18xx was the establishment of a validation rule. In this regard it was agreed that DOLCE customers will send an SMS which will contain the serial number of smart card and the package code desired theme.
The whole stream of requests sent by SMS has been centralized in the operating interface of the application. Each message is displayed on screen and is retrieved manually by an DOLCE operator.
The operator analyzes the message and check trough internal CRM DOLCE accuracy of data in received SMS and operates the client requirement. Finally, the operator sends the applicant an SMS response having a choice of several predefined variants.
Eg. in case of an SMS that contains the correct serial number of smart card DOLCE clienty will receive an SMS with a confirmation of the activation of package desired. If the customer has sent a wrong serial number will receive an SMS response that will be asked to send the correct serial number.
After solving a request DOLCE operator grants status "resolved" to the message. In this way the status of each message in the application is displayed properly - resolved, going to resolve, new request.
In order to analyze the efficiency of the application has been created and an administrator account that allows the generation of various reports such as time of resolving a request.
Costs effectiveness and improvement of customer satisfaction
Last phase of the project involves automating the entire process - taking requests, analyze them, solving requests and client notification regarding on his request.
This required interfacing application SMS Subscription Manager with internal billing Romtelecom and interfacing with the database Oracle 10g.
In the end project has obvious advantages for both parties involved:
- ROMTELECOM costs are reduced substantially
- DOLCE customers has a simple and efficient way to activate the desired thematic packages and their satisfaction is greater because almost instantaneous way of resolving the request made
SMS Subscription Manager v.2
The client wanted the extension of application for its Internet services ClickNet. So the whole process of a new subscription and upgrade of internet connection will be made according to the same procedures.
Telic
The new mobile telephony service in Romania, Telic, which provides GSM SIM cards with Free Roaming, benefits the services of DataTEK Group for development and implementation of billing system for minutes traffic and sales management and credit recharge.
Due to the complexity of data that were to be given - voice and SMS traffic, the statements of trafficking networks of mobile operators, charging users, credit recharging, selling online to users, Telic partners and dealers, discounts - was necessary to produce an integrated platform for managing all the data.
The project was structured in 2 stages.
- The first phase: was executed the technical module which takes data, interpret, manage and report all traffic generated by Telic SIM cards. Since these data are available for viewing by users and Telic dealers the technical module has 3 levels of access - user, manager and admin.
- The second stage involved the integration of business data on sales and discounts on 2 levels - manager and admin.
mTicket
The most recent project was mTicket Campaign Manager for managing and analyzing the entire chain of communication brand / consumer and interfacing the entire process with SMSgateway platform.
Technology owned by DataTEK Group, promoted exclusively by Brown & Thomas agency, mTicket is the most complete solution for loyalty in mobile marketing.
Project mTicket Campaign Manager focused on 2 directions:
- a graphical interface management module
- retrieve, interpretation and display data from a network of mSCANNER terminals.
Because the mTicket solution is aimed at marketing people was necessary for the operation of management module to be easy and intuitive. The interface has been made in technology Ruby on Rails, C, C + +, and the result is special - the whole operation creates the feeling of a desktop, the transition of commands is subtle and operations are made by "drag and drop". Reports can be viewed directly in the interface and are generated in 3D format with option to export in PDF format.
In order to provide a acurate result to the campaign manager was necessary to retrieve data from mScanner terminals.
Thus, every operation executed by the client - mTicket scanning, selecting the desired function, viewing advertising material, cancellation of orders, choosing a certain brand, the printing of a discount coupon, etc. - is interpreted and transferred to management module to generate reports.
Very important was the analysis of consumer behavior in each part. Since mTicket technology allows to identify individual consumers - each mTicket is unique - any data related to the customer are interpreted:
- who is the client
- frequency of use of mTicket solution
- where the client has used the mTicket
- preferences and other data according of each campaign separately
By implementing mTicket Campaign Manager, Brown & Thomas agency offers specialists in marketing the perfect tool for analyzing the behavior of the mass of consumers or their individual behavior, developing a unique and personalized relationship with the customer.